Intellectual property is one of the most valuable assets a business owns—yet many companies either overestimate or underestimate its true worth. The CIPU 2025 report highlights how mismanaged IP valuation can impact investment decisions, funding opportunities, and business growth. In this article, we explore the common pitfalls of IP valuation, the lessons learned from Aon IP Solutions' missteps, and the best strategies to ensure your IP assets strengthen your company’s financial position.

Most business leaders, engineers, and creatives don’t learn about intellectual property (IP) until they need it—often in the middle of a legal battle. The CIPU 2025 report reveals that on-the-job learning isn’t enough, as IP mistakes cost startups, inventors, and brands millions in lost opportunities. This article breaks down the four biggest takeaways from the report and offers proactive steps to secure patents, trademarks, and copyrights before legal trouble arises.

Deepfake technology is reshaping the business landscape, putting your brand at risk. In this article, we explore how AI can mimic your brand identity—from fake social media profiles to deceptive promotional content—and reveal actionable legal and digital strategies to protect your trademark and customer trust. With real-world examples such as the deepfake CEO fraud case, learn how to defend your business before it’s too late.

A trademark safeguards your brand’s identity, but many small business owners overlook its importance. This guide covers the essentials—why trademarks matter, common mistakes to avoid, and a step-by-step registration process. Don’t risk losing your brand—secure your trademark now!

AI is transforming the creator economy, but can AI-generated works be copyrighted? This guide explores five steps to help creators protect their AI-assisted content legally.

Likelihood of confusion can block your trademark application. Explore proven strategies to differentiate your brand, secure registration, and avoid costly legal issues.

The beauty industry is a legal battlefield where trademarks decide winners and losers. Learn how trademark squatters, corporate bullies, and dupe culture can threaten your brand—and how to protect yourself legally.

With NIL laws evolving, influencers and athletes have new opportunities to monetize their brands—but they also face growing legal risks. Learn how trademarks protect your identity, prevent infringement, and open doors for long-term brand success.

OpenAI has filed a trademark for humanoid robots, marking a major leap into AI-driven robotics. But what are the legal challenges? From trademark disputes to liability concerns, this move could reshape AI regulations worldwide. Dive into the legal complexities of AI-powered robotics.

DeepSeek lost a critical trademark battle in the U.S., exposing the legal pitfalls of AI branding. This case reveals why AI startups must secure trademarks early—or risk losing their name to opportunistic filers. Learn how to protect your brand in the AI arms race.

Discover how AI is revolutionizing small business but also creating legal risks in trademark registration and intellectual property. Learn how to protect your AI-generated branding and avoid costly pitfalls.

Think AI-generated content is yours? Think again. Learn why AI is shaking up copyright, trademarks, and patents—and how to protect your work before it’s too late.

Explore how Robert F. Kennedy Jr.’s pending trademark for “Make America Healthy Again” is shaping public health advocacy and grassroots activism.

Curious about how AI is changing intellectual property laws and business innovation? Here are the top concerns from the USPTO’s AI Strategy, covering generative AI, responsible practices, and more.

Learn the best time to file a trademark application and the differences between 1(a) and 1(b) statuses. Protect your brand effectively with this detailed guide.

AI is revolutionizing filmmaking, from visual effects to personalized content. Ben Affleck sheds light on AI’s role in Hollywood, discussing its potential, risks, and legal implications. Learn how AI may affect IP laws, actor rights, and the future of creativity in film.

AI tools like Anthropic's Claude can mimic unique human writing styles, but what are the legal implications? Learn how copyright, trademark, and intellectual property laws apply to AI-generated content and discover how to protect your brand’s unique voice.

Using holiday characters like Santa, Rudolph, and Elf on the Shelf in marketing can boost sales, but it’s important to know which are public domain and which are trademarked or copyrighted. Avoid legal trouble by learning the key differences and how to stay on the right side of intellectual property laws.